Hello.
I’m a UX designer and strategist creating user-centered experiences that make an impact. I combine design thinking with data to align business goals with user needs. By collaborating closely and analyzing thoughtfully, I turn complex challenges into clear, effective solutions.
My Work
Hydrow
Ask: Improve look and feel of the Hydrow website, update current navigation.
Process: Experience benchmarking, information architecture and sitemap, personas, journey maps, wireframes.
Outcome: Built a new sitewide navigation, constructed personas and user journeys, and designed wireframes using modernized components. These UX enhancements led to a 16% increase in conversion rate and a 23% reduction in bounce rates.
Acura
Ask: Inform users about Acura’s new electric vehicle and improve the design of the homepage and buy online pages.
Process: Content benchmarking, journey maps, wireframes.
Outcome: Crafted user journeys for Acura’s three personas, created wireframes dedicated to an electric vehicle education page, an electric vehicle model overview and the online buying process.
Coca-Cola Mexico
Ask: Overhaul Coca-Cola Mexico’s promotions page.
Process: Competitive analysis, user flow, wireframes.
Outcome: Developed a unified user journey and designed both MVP and ideal state wireframes for the promotions page.
99 Cents Only
Ask: Help improve accessibility across all pages of 99 Cent Only’s website.
Process: Accessibility audit, Excel spreadsheet containing audit violations, executive summary and report of findings.
Outcome: Formulated an extensive list of accessibility violations and remediation notes that would aid 99 Cents Only in achieving WCAG 2.0 AA compliance.