Hello,
I am a Chicago based user experience designer who enjoys implementing strategy that satisfies both business goals and customer needs.
My Work
Hydrow
Ask: Improve look and feel of the Hydrow website, update current navigation.
Process : Experience benchmarking, information architecture and sitemap, personas, journey maps, wireframes.
Outcome: Built a new navigation, constructed personas and user journeys, created wireframes with modernized components.
Acura
Ask: Inform users about Acura’s new electric vehicle and improve the design of the homepage and buy online pages.
Process : Content benchmarking, journey maps, wireframes.
Outcome: Crafted user journeys for Acura’s three personas, created wireframes dedicated to electric vehicle education page, electric vehicle model overview and the buying online process.
Coca-Cola: Mexico
Ask: Build out user journey for Coca-Cola Mexico’s promotions page.
Process : Competitive analysis, user flow, wireframes.
Outcome: Created unified user journey and crafted MVP and idealized wireframes for promotions page.
99 Cents Only
Ask : Help improve accessibility across all pages of 99 Cent Only’s website.
Process: Accessibility audit, Excel spreadsheet containing audit violations, executive summary and report of findings.
Outcome: Formulated an extensive list of accessibility violations and remediation notes that would aid 99 Cents Only in achieving WCAG 2.0 AA compliance.