https://krystalflowers.com/home daily 1.0 2025-06-18 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/e0a6ba4f-8fbb-4ec4-a671-583ab74734bb/hydrowlogo.png Home - Hydrow Ask: Improve look and feel of the Hydrow website, update current navigation. Process: Experience benchmarking, information architecture and sitemap, personas, journey maps, wireframes. Outcome: Built a new sitewide navigation, constructed personas and user journeys, and designed wireframes using modernized components. These UX enhancements led to a 16% increase in conversion rate and a 23% reduction in bounce rates. https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/0cf71830-9fe2-4ad4-9f59-3c0d7018c630/acura+logo+2.png Home - Acura Ask: Inform users about Acura’s new electric vehicle and improve the design of the homepage and buy online pages. Process: Content benchmarking, journey maps, wireframes. Outcome: Crafted user journeys for Acura’s three personas, created wireframes dedicated to an electric vehicle education page, an electric vehicle model overview and the online buying process. https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/93573ce6-663e-42d4-bdbc-86f253c2ec26/cocacolalogo.jpg Home - Coca-Cola Mexico Ask: Overhaul Coca-Cola Mexico’s promotions page. Process: Competitive analysis, user flow, wireframes. Outcome: Developed a unified user journey and designed both MVP and ideal state wireframes for the promotions page. https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1632271091408-TYEQDBY9BSHGM819W7BI/99centsonlylogo.jpeg Home - 99 Cents Only Ask: Help improve accessibility across all pages of 99 Cent Only’s website. Process: Accessibility audit, Excel spreadsheet containing audit violations, executive summary and report of findings. Outcome: Formulated an extensive list of accessibility violations and remediation notes that would aid 99 Cents Only in achieving WCAG 2.0 AA compliance. https://krystalflowers.com/about daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1632416986949-OTLHUX897SIQ1W8HCE6U/kfaxeconreviewtalk.png About - Hi, I’m Krystal. With a background in applied psychology and human computer interaction, I bring a curious mindset and a respect for human behavior to every project. I’m passionate about crafting user centered experiences that are not only intuitive but also grounded in thoughtful analysis and measurable impact. My design process is driven by strategy, research, and collaboration. In previous projects, I’ve improved conversion rates by 16% and increased task success through user journey optimizations and high impact redesigns. I tailor each solution to the unique goals of stakeholders and users by translating complex needs into effective outcomes, with accessibility built into every product’s foundation. When I’m not designing, you can find me playing bass in local bands, cycling around Chicago, or honing my skills as an amateur photographer. Professional Highlights Led design accessibility club, keeping teams updated on industry best practices. Taught several coworkers how to conduct accessibility audits, strengthening team wide accessibility practices. Mentored design interns. Education M.S in Human Computer Interaction from DePaul University B.A in Applied Psychology from University of Illinois at Chicago https://krystalflowers.com/99-cents-only daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1632190809081-X40R31J0BB6IK8PD63D7/accessibilityauditsummary.png 99 Cents Only https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1632190346068-IH363KHSJC1FW7EC9QUT/99centsonlyauditspreadsheet.png 99 Cents Only 99 Cents Only Excel Accessibility Audit Spreadsheet https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg 99 Cents Only https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg 99 Cents Only https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg 99 Cents Only https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg 99 Cents Only https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg 99 Cents Only https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/f5bc02fa-2bba-4686-83b6-b8b572dde077/99centonlyviolation.png 99 Cents Only Example of contrast violation https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/5b1b55ed-70c1-49f7-80fe-ce2f3e40b227/99centonlyviolation2.png 99 Cents Only Example of moving media violation https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/a2beb40a-7564-41c4-847b-e9a1201bcf19/99centonlyviolation3.png 99 Cents Only Example of error suggestion violation https://krystalflowers.com/coca-cola daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1635394643506-7J9BKFZQEKMANYL2WNVP/companalysiscoke.jpg Coca-Cola Promotions competitive analysis https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Coca-Cola https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Coca-Cola https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Coca-Cola https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Coca-Cola https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Coca-Cola https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/8fafa856-1570-41a1-9674-5fd79259a219/Atomic+Design+Promo+Component.jpg Coca-Cola Atomic design explanation screen and button actions https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/26d345e5-6141-416d-922b-c87060249fc3/fullpromotionsflow.jpg Coca-Cola Complete promotions flow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/40b3f96b-b37b-4071-8352-2ccb789c35ed/Current+Promotions+Page.jpg Coca-Cola Current static promotions page on Coca-Cola: Mexico https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/8c0f7dac-3d82-4d0d-8ac8-71598379f837/MVP+Promotions+Flow.jpg Coca-Cola MVP promotions offer on homepage https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/30ef980c-f9b5-4fd2-98bf-1320790c9825/Promotions+Landing+MVP.jpg Coca-Cola MVP promotions landing page https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/dcaa06f3-7d35-49be-9175-54b8dd50c7c3/Promotions+Drawer-+Alt+Option.jpg Coca-Cola Alternative promotional drawer option https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/cc001132-2490-41d2-969d-beef0c3ec8e6/Ideal+State.jpg Coca-Cola Ideal state promotions landing page version 1 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/97186685-800f-44f8-9dad-258cf593ad75/Ideal+State+V.2.jpg Coca-Cola Ideal state promotions landing page version 2 https://krystalflowers.com/bluegrass-cellular daily 0.75 2022-10-26 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/1632376742807-ZXN3S9WFRBF2PAMLI2TM/bluegrassimprovedsitemap.png Bluegrass Cellular Bluegrass Cellular improved site map https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/8c29dd3b-b2b0-4d7a-b700-4500d7d82541/bluegrasscompetitiveanalysis.png Bluegrass Cellular https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/6dda4bbf-fda8-427e-a489-eb639a3bee1d/bluegrasspdpdesktop.png Bluegrass Cellular Bluegrass Cellular desktop product detail page https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/0513965c-509f-4a47-8f66-c687b004031b/bluegrasspdpmobile.png Bluegrass Cellular Bluegrass Cellular mobile product detail page https://krystalflowers.com/hydrow daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/9f0fba58-cc23-424c-9356-01328e8f8144/Navigation+Results.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/3cf6884b-aecb-4a0f-a9b7-62e6dc8f56cb/Wire+Nav+Rowers.jpg Hydrow - Rowers dropdown menu Workout warrior user journey https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/9dfc349e-b900-4477-b23b-b16fa35db5e0/Nav+Rowers.png Hydrow - Hydrow.com live rowers dropdown menu Workout warrior user journey https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/d37edb19-d147-4685-a3b5-b9acb3458cfd/Wire+Nav+Experience.jpg Hydrow - Experience dropdown menu Workout warrior user journey 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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Hydrow https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/d352b6d8-be52-493a-9b78-5bb69582283a/3+Pillars.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/d40e2f09-7504-438c-bdf1-115b35b1b486/Navigation+Review.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/c99af7f4-9a4e-4020-968e-b5df5aa8f61e/Workout+Warriors.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/5cd20792-bd18-4dac-96c1-247e2003e719/Site+Review%3APremium.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/5d442e27-a984-49b5-8017-ac41e00e3b32/Top+and+Side.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/19eb1d17-0bb7-4f56-97ec-1af2137edde7/Workout+Warrior+Journey.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/9d2ee753-1006-4816-8f5b-008709b5e058/Site+Review%3AExperiental.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/7b4e8f5f-2e4a-45d0-8145-64de0d1fdb33/Top+and+Mega.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/6cc87496-948d-476e-a65d-9270311aa549/Modest+Movers.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/6d8c30e7-946f-42ea-acbc-86b993ab7a70/Site+Review%3A+Community.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/d22ae940-d984-4561-8139-278b745103e8/Modest+Movers+Journey.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/0c33bda5-3ad4-4c07-ad16-1e0da6165daf/Empty+Nesters.png Hydrow https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/76913e13-a665-4cb9-bf1c-a19bbb1bb073/Empty+Nesters+Journey.png Hydrow https://krystalflowers.com/acura daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Acura https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Acura https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Acura https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Acura https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Acura https://images.squarespace-cdn.com/content/v1/6147b4869e607805ca071a84/866ca3ad-4ede-422d-b9a3-0ad6c2926b82/Content+5.png 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